🍪 CRO Bites #4: Top A/B Testing Tools 2025
The best CRO resources, delivered monthly and powered by Conversion Stash
Hi there 👋
We've already compiled most of the tools in the CRO space into the world's largest resource directory for CRO and experimentation practitioners. We now want to go one step further and offer something that we believe is comprehensive and helpful to many experimenters: a comprehensive, actionable comparison of A/B testing tool vendors.
We've done the work and categorized the jungle of features that every vendor is offering into a simple, easy-to-understand, searchable matrix. This takes the work out of complex requests for proposal (RFPs) and enables faster decision-making.
We're announcing this now so you can tell your colleagues to sign up here to be notified when we launch it. Subscribers of CRO Bites will be notified automatically.
If you're a tool vendor (yes, we see you) and believe that adding your own input could be helpful, please get in touch via the form at the bottom of our landing page. We'll then send you a link where you can help us help more people to a) discover your platform and b) make an informed decision about which vendor best suits their needs.
🏆 CRO Resource of the Month
In Emotional Targeting, Talia Wolf shares her proven framework that's helped companies boost conversions by recognizing a simple truth: the person approving that enterprise purchase isn't just evaluating features. They're wondering if your solution will make them look smart to their boss, solve their 3am worries, or advance their career.
🧩 Featured CRO Assets
AI-Driven Experimentation Tools (by Deborah O'Malley & Andrius Jonaitis)
The most comprehensive list of AI-powered experimentation tools known.
The Ultimate Guide to A/B Testing for Search & Discovery (by Constructor)
Discover what your ecommerce team needs to know about fixing broken testing strategies, avoiding wasted effort, and unlocking the full value of A/B testing.
Accessibility Checklist for A/B Tests (by us)
This checklist highlights essential aspects of accessibility to consider when creating A/B test variants.
🦸 Contributors of the Month
A big THANK YOU to some outstanding contributors who help enrich the platform:
Tim Thijsse | Lead Experience Optimisation & Product
Julia (Lenhard) Rumpf | Business Owner growth-minded SUPERHEROES
Fabian Hans | Podcast Host @ Marketing Momentum
Follow them on LinkedIn!
📆 5 Upcoming CRO Events
🇫🇷 MeasureCamp Paris | June 14, 2025 | Paris, France
🇬🇧 EXL Meetup | June 17, 2025 | London, United Kingdom
🇩🇪 Growth Minded Superheroes | June 18, 2025 | Frankfurt am Main, Germany | 🏷️ Save 300 € with code
CSTASH300🇩🇪 Berlin Experimentation Meetup #9 | July 1, 2025 | Berlin, Germany
💻 Women in Experimentation Summit | July 9, 2025 | Online
🚀 Looking for a New Challenge in Experimentation?
Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Manager at Growth Shop (Canada)
Conversion Rate Optimisation Manager at Moss (Berlin, London, Amsterdam, Warsaw, Tallinn)
Manager, E-commerce Analytics & Experimentation at Groupe Dynamite (Ville Mont-Royal, Canada)
Data Scientist – Economist at bol.com (Utrecht, Netherlands)
Head of Digital Content, SEO and CRO at MediaMarkt (Rotterdam, Netherlands)
Are you hiring? Submit here
🙌 Interested in sponsoring CRO Bites?
We love partnering with brands that resonate with our audience. Drop us a line at info@conversion-stash.com to explore sponsorship options!
Stay optimized,
Niklas & Nils from Conversion Stash
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