🍪 CRO Bites #5: A11Y meets Experimentation
The best CRO resources, delivered monthly and powered by Conversion Stash
Hi there 👋
The European Accessibility Act (EAA) officially came into effect on June 28th, 2025. If your website serves users in the EU, this likely applies to you. The law requires digital products to be accessible to everyone, including those using screen readers, keyboards only, or other assistive technologies.
But here’s the big question: Should you A/B test accessibility improvements?
In most cases, probably not. For many teams, it’s better to implement accessibility best practices directly rather than experiment. But there are situations where testing makes sense, especially when balancing usability, business impact, and technical constraints.
That’s why we teamed up with CXL as part of the CXL Feeds series to break down when it makes sense to test accessibility changes, how to do it right, and where AI can help along the way.
If accessibility is on your roadmap, watch this before spending time (and budget) on unnecessary experiments.
🏆 CRO Resource of the Month
A transformative guide to rethinking our approach to goals, creativity, and life itself from a neuroscientist and entrepreneur, and the creator of the popular Ness Labs newsletter.
🧩 Featured CRO Assets
SaaS Landing Page CRO Checklist (by magier)
A Landing Page CRO Checklist for SaaS marketers.
G.R.O.W. Model® Canvas (by konversionsKRAFT)
Create your personal strategy for business experimentation. For all of you who want raise the level of their experimentation measures and increase maturity.
Accessibility Checklist for A/B Tests (by us)
This checklist highlights essential aspects of accessibility to consider when creating A/B test variants.
🦸 Contributors of the Month
A big THANK YOU to some outstanding contributors who help enrich the platform:
Bjarn Brunenberg | Experimentation Lead @ TomTom
Kevin Anderson | Sr. Product Manager Experimentation @ Vista
magier | Creative Subscription Service
Follow them on LinkedIn!
📆 5 Upcoming CRO Events
🇬🇧 Experimentation London #6 | Juli 16, 2025 | London, United Kingdom
🇬🇧 CRAP Talks #30 | Juli 23, 2025 | London, United Kingdom
🇺🇸 MeasureCamp Chicago | September 13, 2025 | Chicago, USA
🇫🇷 CRO & Growth Meetup Paris | September 24, 2025 | Paris, France
🇫🇷 Experimentation Unite | September 25, 2025 | Paris, France
🚀 Looking for a New Challenge in Experimentation?
Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Lead Product Manager, Reader Growth at Wikimedia Foundation (Remote)
Senior Principal Product Manager – Growth at Zalando (Berlin, Germany)
Senior Product Manager at Typeform (Europe)
Digital Insight Analyst at Diabetes UK (London, United Kingdom)
Product Manager – Offers & Plans at Netflix (USA)
Are you hiring? Submit here
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Stay optimized,
Niklas & Nils from Conversion Stash
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