🍪 CRO Bites #2: Why Conferences Matter
The best CRO resources, delivered monthly and powered by Conversion Stash
“Wait, you have legs?”
That’s what we overheard at a conference recently. Two people who had only ever chatted on LinkedIn finally met in person.
At Conversion Stash, we’re all about helping you level up in CRO and experimentation. But beyond sharing resources, tools, and insights, we also care about real human connection.
That’s why we built the CRO Events Calendar almost two years ago. Since then, we’ve curated over 120 conferences and meetups across the globe, because we believe learning doesn’t only happen during keynotes.
The real magic? It often happens in hallway chats, coffee breaks, or spontaneous dinners. That’s where new ideas spark, lessons are shared, and maybe friendships begin.
So here’s our nudge: attend a conference this year. Better yet, pick one outside your country. You’ll come home with more than just slides. You’ll come back with stories.
Check out our CRO Events Calendar, and keep scrolling for five upcoming hand-picked events in CRO Bites #2.
🏆 CRO Resource of the Month
Test & Learn Community (Slack) by Kelly Wortham
A welcoming Slack space for experimenters to ask questions, exchange ideas, and grow. No sales, no egos, just honest learning.
🧩 Featured CRO Assets
Experimentation Program ROI Calculator (by Juan Cruz Giusto)
Calculate the potential ROI of your CRO program with a refined formula that accounts for MDE, haircut, win rate, and false discovery rates.
Experimentation Management OS (by us)
Bring your AB test ideas, final experiments and general tasks seamlessly together in Notion creating a truly all-in-one solution for your experimentation program.
The Good Experimental Design Toolkit (by Erin Weigel)
Some templates and checklist to level-up your experimental design.
🦸 Contributors of the Month
A big THANK YOU to some outstanding contributors who help enrich the platform:
Lucia van den Brink - Founder of Increase Conversion Rate
Erin Weigel - Author of "Design for Impact" & Advisor @ ABsmartly
Kameleoon - Web and Feature Experimentation platform
Your contributions make Conversion Stash the go-to directory for CRO practitioners worldwide. Follow them on LinkedIn!
📆 5 Upcoming CRO Events
💻 Conversion Live | May 15-17, 2025 | remote
🇦🇹 Experimentation Unite | May 21, 2025 | Vienna, Austria
🇪🇪 EXL Meetup | May 22, 2025 | Tallinn, Estonia
🇬🇧 Experimentation Elite | June 4-5, 2025 | Birmingham, United Kingdom | 🏷️ Save 10 % with code
EECS10🇩🇪 Growth Minded Superheroes | June 18, 2025 | Frankfurt am Main, Germany | 🏷️ Save 100 € with code
CS100
🚀 Looking for a New Challenge in Experimentation?
Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career. This week’s featured roles:
Senior Data Engineer, Data Quality & Experimentation at Strava (San Francisco, USA)
Experimentation Lead at Spreetail (Remote)
Senior Product Manager (Experimentation Platform) at Surfshark (Warsaw, Poland)
CRO Specialist at Veneta (Zwolle, Netherlands)
Data Scientist, Experimentation at Stitch Fix (USA)
Are you hiring? Submit here
🙌 Interested in sponsoring CRO Bites?
We love partnering with brands that resonate with our audience. Drop us a line at info@conversion-stash.com to explore sponsorship options!
Stay optimized,
Niklas & Nils from Conversion Stash
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